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A social bathhouse in three temperatures: heat, cold, rest. A concept site that sells a ritual, not a spa, with sessions, memberships and a journal in the CMS and drawings of the building instead of stock photos.
Visit the live concept site ↗The brief
Bathhouse websites tend to look the same: steam, stone, soft-focus photos. Ember had to explain the circuit to a first-timer, make booking simple, and give regulars a reason to come back.
Process
I planned the site in Relume as seven pages: The Ritual, Sessions and Events, Memberships, Spaces, Journal, Book and Home, then moved it to Webflow and rebuilt it in Client-First structure.
The CMS holds sessions, spaces, team and journal entries, so the bathhouse could run its own timetable. The copy is short and practical: timings, temperatures, what to bring, house rules.
The drawings carry the brand: a long section through the ember room, the cold plunge and the long pool, a plan of the five spaces, and loose pen sketches for every session and journal entry.
After Tadao Ando
The building is imagined as board-formed concrete with one slot of daylight, and the drawings follow Tadao Ando’s sketch line: quick, overdrawn strokes, grid axes and dimension strings.
I made the technical drawings with AI and code rather than by hand: I directed the style, the references and every sheet, and built and refined them with Claude Code.
Outcome
A working concept site with booking flow, memberships and a CMS-driven timetable. The spaces pages still use photographic renders; the drawings shown here are the parts of the site I want to carry forward.
Images
The artwork
